The Controversy Surrounding Gender Inequality - 2040 Words

Introduction The controversy surrounding gender inequality has been ever present. However, the definition and understanding of gender inequality appear to have changed over time as it became increasingly recognised that is a serious social problem that affects a significant proportion our society. According to Hirby (2016) gender inequality, is sometimes called sex discrimination, which means receiving unequal treatment based solely on gender. Women are believed to be greatest victims of gender inequality in the workplace. Despite decades of reform, statistics suggest that for every dollar a man earns a woman in a similar job earns just 77 cents (Hirby, 2016). This suggests that there are still improvements to be made. Rationale Previously, gender inequality was like a taboo subject. Due to campaigns by women groups and activists, many governments are beginning acknowledge it as a significant problem, and several pieces of legislations have been passed in different countries to address this inequality. For example, in the UK, the Equality Act 2010 is the current legislation against sex discrimination The consensus is that a better understanding of gender inequality and the factors that have given rise to such practices may be a way forward in attempting to eliminate if from the workplace. Controversy and the Significance The big question is it Unequal treatment rather than Just Different. The difficulty quite often is trying to prove a case of genderShow MoreRelatedThe Video Is The Prolongation Of Gender Norms And The Overarching Perception That An Unmarried Woman883 Words   |  4 PagesThe most problematic aspect of the video is the prolongation of gender norms and the overarching perception that an unmarried woman must constantly be thinking about her future husband and planning out the things he has to do to win her heart. The traditional gender role Trainor sings of shares the notion he should â€Å"take you on a date,† and not forget â€Å"flowers every anniversary;† because if he treats her â€Å"Like a lady,† you’ll â€Å"be the perfect wife/ Buying groceries,† and â€Å"Buy-buying what you needRead MoreHuman Anatomy And Behavior : The Egg And The Sperm910 Words   |  4 PagesMore Than Just Anatomical Difference Even though women today are allowed to do many things in which they did not have much say in the past there is still controversy as of today. When a person thinks of sexual inequality they usually think of the home stay mom or the girl not being able to play American football because she s a woman and not a man. However, there is a lot more to this female injustice, more as of in an educational basis, in the text books. More specifically in the science textbooksRead MoreThe Medical Tourism Industry Is Beneficial1728 Words   |  7 Pagesmedical tourism, particularly in India (Dawn Pal, 2011, Pg.186). The complicated surgical procedures are being done at one-tenth of the cost as compared to the procedures in the developed countries does however gain major controversy (Dawn Pal, 2011, Pg.193). Such controversies include the idea that if hospitals become too occupied providing medical assistance to tourist clients, they may not have enough time and resources to care for their own ci tizens (Clarke, 2008, Pg.402). When we take into accountRead MoreWhy We Still Need Affirmitive Action1493 Words   |  6 Pagesthe complex nature of the discussion on affirmative action and the controversies and the emotion surrounding it, it is imperative to first recap on the causes of race and inequality in the United States of America. The policies on affirmative action were proposed as a fractional remedy for the socio-economic impacts of past and present disadvantage faced by certain groups in the population, especially with regard to biases on gender and race. Such disadvantages ought to be addressed, in a society thatRead MoreLegislation And Legislative Change In Australia1122 Words   |  5 Pagesamend laws to ensure that gender inclusive redress occurs in the area of marriage and long-term relationships. The Matrimonial Causes Act 1857, passed in the United Kingdom, attempted to reform the law on divorce and marriage, however in that Act it explicitly granted men an easi er route to divorce than women. The colonies at that time were invited to also pass this legislation. In response to the demand for radical reform to family law legislation and the unequal gender balance that has been presentRead MorePaycheck Fairness Essay1382 Words   |  6 Pagesregardless of race, gender, religious and/or sexual preference may seem as an obvious option as we are all created equal. The vantage point of paying a person what they are worth, what type of experience they may bring to the table, or what value they could potentially add also provides a sensible solution to paycheck discrepancies. Bridging the gap between understanding what value a person can provide and valuing the person is the debate which is quite emotional and full of controversy. Equal PayRead MoreAnalyzing Rawls Second Principle of Justice1752 Words   |  7 Pagesit is unjust. This principle claims that the poor and the rich must be given the same opportunities to use natural resources as long as they are willing and have an interest towards the resources. This should be regardless of their age, race, sex, gender, religion, or social differences. This is commonly known as the difference principle and is more egalitarian than the concept of fair and equal distribution of opportunities. According to the difference principle, Rawls advances that it is needlessRead MoreA Postgame Interview For The Ages : Richard Sherman And The Dialectical Rhetoric Of Racial Neoliberalism1237 Words   |  5 PagesErin Andrews, discussing the two â€Å"dialectic poles of representation† (Tompkins 291). Within the article, Tompkins provides insight that is surprising, puzzling, useful, new, and interesting. Within the article, Tompkins looks at the discourse surrounding black athletes, specifically looking at how when African Americans commit a wrongdoing, they must ‘prove’ that they are not secondary to their white counterparts. What was surprising about this was that in the case of Richard Sherman, he did notRead MoreBiblical Women : Inferior Or Inferior?1561 Words   |  7 PagesBible, which is composed of sacred collections of writings, has endured quite its share of allegations, controversies, and criticisms. One prevailing claim that has been made in opposition to the Bible is the portrayal of Biblical women as subordinate to their male counterparts. Undeniably, depthless reading of specific verses in the Bible can be portrayed as representing inequality among gender. Nonetheless, the Bible is not meant for depthless reading that only skims the surface. Thoughtful andRead MoreSince 1935, When Welfare Was Set In Place And Made Known,1486 Words   |  6 Pagesaffected as well. The Welfare system is constructed on the fundamentals of distribution and equality along with opportunities for individuals who cannot afford the minimum level of well-being in today s economic society. There has been much controversy surrounding Welfare based on the beliefs of some that it is an outdated and obsolete system. â€Å"During the Great Depression of the 1930s, local and state governments, as well as private charities, were overwhelmed by needy families seeking food, clothing

How does the minimum wage effect poverty in the United States Free Essay Example, 1000 words

Only 20 percent of the workers with minimum wage come from poor families while 11 percent of the poor workers have full-time works. For that matter, the people that can be directly be benefited in the increase in minimum wage are the permanent workers specifically those with high rates (Sherk 1-3). In the absence of the barriers then, there can be an effective result in decreasing poverty when minimum wage is increased. In the scenario wherein there is an increase in the compliance law and improvement in coverage. In the study by Mincy, benefits can be achieved in a particular year when minimum wage would be increased to a certain level. At a given increase, poverty rates can be improved (p. 23). This can be attributed to the fact that minimum wage does not directly correlate to the poverty rate. For that matter, to be able to improve effects on poverty, other factors involved should also be improved. Poverty is affected by different factors. Income is only one of the said factors. There are suggested ways to improve conditions of people in poverty in relation to the worker wages. We will write a custom essay sample on How does the minimum wage effect poverty in the United States or any topic specifically for you Only $17.96 $11.86/pageorder now One is the increase in the number of hours they are working. This can be based on the fact that only a small percentage works full time. It was projected that poverty rates can improve by more than 70 percent if such action is undertaken effectively (Sherk 1-3). Based on the survey undertaken by the US Census Bureau, the people that are in poverty regardless of their race in the US are 13 percent as of August 2008 results (p. 20). On the other hand, the minimum wage can be considered to increase continuously to that fact that it is based also on price index. It can then be considered that unless there is significant change in the employment conditions, poverty can be alleviated. Based on the data on wages of full- and part-time workers as presented in Table 1, a greater number of workers are below the minimum wage (US Department of Labor 3). For that matter, it can be considered that a more concerted effort on the basis of different factors to impr ove poverty is needed. Table 1. Federal Minimum Wage Data in 2007. Types of Workers Total number pain in hourly rates At or below minimum wage (total) At minimum wage Below minimum wage Full-Time 57,745 752 94 658 Part-Time 17,997 971 172 799 Source: (US Department of Labor 3) Analysis The issue regarding the effects of minimum wage on poverty then can be considered challenging on the basis of the conflicts both in definition and effectiveness.

Compare And Contrast Coca Cola And Pepsi - 941 Words

Coca-Cola Pepsi As we all go about our day, we rush to place to place. Around us there are things for sale, people everywhere trying to make money. As we are rushing around, we all tend to get thirsty as we have a thousand things going on. In America we have dozens of choices when it comes to soft drinks, although the two most widely known are Coca-Cola and Pepsi. Many are often stuck between choosing Coke or Pepsi; even though they are slightly different in appearance, taste, and price it makes a world of difference to the customer. Throughout the years Coca-Cola has kept the same logo. They did this by using the same font just slightly changing the background to make it more favorable for the current generation. This has left a†¦show more content†¦The argument is which taste better, and is more appealing to the average person. A general study was done where they blind folded people, and put both drinks in front of them. Majority of the people surveyed, agreed they liked Pepsi more when not knowing which was what. Even though majority of them originally said they prefer Coca-Cola over Pepsi. Coca-Cola has a very secret ingredient called â€Å"7x† this is most likely the key factor in its goodness. Once before Coca-Cola used to contain more dangerous ingredients such as cocaine. They also use many simple ingredients such sugar, high fructose corn syrup, caffeine, cane sugar and other basic ingredients that most soft drinks have. Pepsi does not how ever have a secret ingredient, but they have high fructose corn syrup, sugar, and caffeine. It is practically the same as Coke just without the formula â€Å"7x†. Coca-Cola has a smoother taste and goes down easier then Pepsi, making Coca-Cola more favorable. Pepsi is also a little more sweeter and not as carbonated. Pricing throughout the years has stayed consistent. Coca-Cola had maintained their price around 5 cents for around 70 years. Where Pepsi’s price has fluctuated throughout the years do to rationing around World War I, and other economic struggles. The main reason Pepsi had struggled so much was transportation fees to get the ingredients to make the product. Throughout all the struggles Pepsi has face it is still a strongShow MoreRelatedRecommending a Marketing Mix for a Product or Service1604 Words   |  7 PagesTopic: Recommending a Marketing Mix for a Product or Service Executive Summary This report mainly talked about a product-Pepsi. In this report, the purpose was compared and contrasted which 4Ps is better to the Pepsi and wanted more people to buy it. The thesis was compare and contrasts the Pepsi with the competitor - Coca Cola. So the report needed find some information and interview some people. The key finding was that SWOT and 4Ps is very important to the product. And the key conclusion andRead MoreCoca-Cola Company: Financial Analysis1610 Words   |  6 PagesIntroduction Coca-Cola Company (NYSE: KO) is a producer and marketer of non-alcoholic beverages. In its 2011 Form 10-K, the company describes itself as the worlds largest beverage company. It manufactures or licenses more than 500 brands including sparkling beverages, waters, juices, coffees, energy drinks and ready-to-drink teas. The company claims to own four of the top five brands in sparkling beverage Coke, Diet Coke, Sprite and Fanta. The company does business is over 200 countries.Read MoreThe Ethical And Green Management Practices939 Words   |  4 PagesIntroduction: This assignment is to demonstrate the ethical and green management practices that is put to training within the two selected organizations, Coco Cola and Pepsi, it is required to compare and contrast and to differentiate the types of project and challenges that are faced and produced from an organization to help the environment, in addition to come up with solutions. Green management is when a business that is working in a limit where there is no negative effect that has been createdRead MoreCase Analysis : New Coke1130 Words   |  5 PagesAnalysis Founded in 1892, the Coca-Cola Company is known to have created the â€Å"world’s best-selling soft drink.† However, in the 1970s, Coca-Cola was rivaled by Pepsi-Cola, a competitor offering a substitute product. Coca-Cola had been winning the war for over 87 years when consumers began to prefer Pepsi-Cola’s product. Even loyal Coca-Cola consumers admitted to desiring Pepsi over traditional Coke. These confessions, combined with Pepsi’s own research findings, encouraged Pepsi to unleash a new streamRead MoreCoca Cola And The Marketing Campaign1536 Words   |  7 PagesOver the years, Coca Cola and Tropicana have been two major products used to campaign NASCAR sporting industry. The two products are produced by the two largest organizations in the United States of America. Coca Cola and Tropicana have been the top products used by NASCAR sporting industry in the marketing campaigns. Declining attendance at NASCAR races during the economic downturn had influ enced intense discussion in the motorsport industry. Therefore, the company was engaged with two major industriesRead MoreCoca-Cola and Pepsi Pension1013 Words   |  5 Pages   Running head: Coca-Cola and Pepsi Pensions Laila Nayani Professor:  William Blix ACC: 305 Abstract Read MoreCoca Cola vs Pepsi1313 Words   |  6 PagesThe Coca-Cola Company versus PepsiCo, Inc. Andy Berg Ufuoma Omosebi Intermediate Accounting III ACC305 19 November, 2011 Coca Cola and Pepsi are the two most popular and widely recognized beverage brands in the United States. Pepsi and Coca Cola contrast each other on their taste, its associated colors and themes, and ingredients. Even the pension plans and funding status are a competitive comparison. 1. Compare the pension plans of Coca-Cola and PepsiCo, including type of plan and fundedRead MoreCoke vs Pepsi1668 Words   |  7 Pagesstrengths and stability of their financial. This paper intends to compare and contrast the qualitative and financial statements of the past three years of the Multinational companies of soft drinks, Coca-Cola and PepsiCo. Currently, both companies are business competitors and they highly regard their customer’s base loyalty. To familiarize ourselves with these two successful companies, we have to focus on their differences. Coca-Cola was founded in 1886, nowadays is available in more than 200 countriesRead MoreFinancial Analysis of PepsiCo and Coca Cola1259 Words   |  6 PagesFinancial Analysis of PepsiCo and Coca Cola XXX XACC 280 University of Phoenix Financial Analysis2 Financial Analysis of PepsiCo and Coca Cola PepsiCo and Coca Cola are two major companies that manufacture beverages. They compete to be the number on manufacturer and distributor of beverages in the world. These two companies are very identifiable in this market and you know them as PepsiCo and Coca Cola. These two companies have undoubtedly dominated the marketsRead MoreSoft Drink Wars : Who Does It Better?1680 Words   |  7 Pages As my childhood went by, I listened to the demands of my mother. That was, until one day when I seen my first Pepsi and Coca-Cola ad while ordering my food at Panda Express. â€Å"What would you like to drink?†, asked the petite Asian lady at the register. Staring in awe at the two ads in front of me, I began to compare them to see which one may be the better soft drink. Pepsi and Coca-Cola are two of the most favored soda brands in the U.S, and because of the advertisements use of distinctive colors

Media Genres Of Obamacare - 905 Words

I decided to review different media genres on Obamacare. I know many people disagree with the act because it brings rates up, but many need it to get the help they need. For this essay, I reviewed a YouTube video posted by a famous author, a random blog post I came across and a scholarly article off of the Uvu library website. In the video, Is Obamas health care working, the Affordable Healthcare act 5 years later, The person stating his opinion is John Greene. He posted this video on his channel, blog brothers, on March 24, 2015. John explains why Obamacare was created and its purpose. He then continues by giving some statistics and comparing us to other countries with similar health care acts. All of his evidence can be found in links†¦show more content†¦He continues with evidence to back it up. He says that the Republicans have already tried to repeal the act and failed that By voting for Republicans it will do nothing to repeal the act. Later in the post, he gives the statement that because of a few locks in the act itself its nearly impossible to change the act without consequences. He finishes by saying there are other ways other than health insurance to help people. He does not list examples. For the usage of his media, he may have decided to write this as a blog post because he can alway s go back and edit his words. It also is a very easy to post media, he just needs to type and post. He can also hide his face from the people who disagree. However, for someone just reading this for information on Obamacare, Its a fact opinion article which is what blogs tend to be. If someone were to read this they would only get opinions and bias evidence that could change daily. On top of that, it doesnt exactly explain Obamacare and it effects so it may leave the reader confused. In the scholarly article, The many consequences of repealing Obamacare, by Merrill Goozner. They explain and go into depth on what Obamacare is, how it affects the government and people and how it affects different parts of society. She/he claims that if we repeal the Obamacare act not only will many Americans not have access to healthcare, but that prices for health care will go up regardless. Meaning employers will have to cover the cost.

The Effects Of Housing Prices On Household s Consumption

2 Literature Review Housing is always regarded as a main fortune of family. Thus the changes of housing price will affect household’s consumption a lot (Duli et al.ï ¼Å'2010). Theoretically, the rise of housing price can boost the households’ spending by â€Å"wealth effect† and â€Å"collateral effect†, it also can constrain consumer spending by â€Å"liquidity restrain effect† or â€Å"substitute effect†. The rise of housing price will raise family’s current fortune or improve the collateral scale which will enhance family’s borrowing capacity (Aokiï ¼Å'2002) and promote households consumption (Iacovielloï ¼Å'2004, Lindnerï ¼Å'2014). But, on the other hand, for those non-owned-housing families, they are forced to pay more rent or to save more due to the rise of housing†¦show more content†¦In addition, more households report they would cut back consumption as a direct response to house price falls than to house price rise (Mastrogiac omo, M., et alï ¼Å'2006, Gathergoodï ¼Å'2012). Relaxations of credit constraints are more likely explains for the observed correlation between wealth and consumption (Atalay, Whelan et al.ï ¼Å'2014). some scholars suggest liberate finacial constraint to enhance the average consumption-to-income ratio (Aron, Duca et al.ï ¼Å'2012, Atalay, Whelan et al.ï ¼Å'2013). Gathergood, J. (2012) condemned the borrowing constraint which results the cut of household consumption. there was no housing wealth effect before credit market liberalization in the US and the UK (Muellbauerï ¼Å'2008). The interaction between housing prices and household borrowing was substantially weaker before the financial deregulation in Finnish (Oikarinenï ¼Å'2009). Some scholars show their doubts to the â€Å"wealth effect†. Phang, S.Y. (2004) finds no evidence that house price increases have produced either wealth or collateral enhancement effects on aggregate consumption because housing is regarded as a kind of uncertain and risky asset which eventually constrain consumption whether the anticipation to housing price is rise or fall. Once we control for the endogeneity bias resulting from the correlation between housing wealthShow MoreRelatedEffects Of Housing Prices On China1068 Words   |  5 Pagessoaring speed of housing price has been warned by scholars and entrepreneurs (Jethro Mullen, A. S. 2016). According to the data from National Bureau of Statistics of China, Zhaoyingzi Dong, Eddie C.M. Hui and Shenhua Jia find that the consumption rate reduced while the housing price in China increased significantly during the period from 2000 to 2014. So, does the rise in housing price suppress consumption? To address it, the writers intro duced two main points in academia, wealth effect and substitutionRead MoreHousing Market : The Property Market1356 Words   |  6 Pageseconomic stability and economic growth. Housing is one of the important sectors of property market because housing provides shelter to us. But the current condition of housing is challenge for us because †¢ Rise in house prices: The price of houses are rising continuously in Australia from last few years and mainly two major cities Sydney and Melbourne faced more rise in price and its about 4-5 times the overall average earnings. This graph shows that housing price in Sydney and Melbourne is continuouslyRead MoreQuestions On Common Sense Economics1494 Words   |  6 Pagesratio of household debt to disposable personal income reached 135% in 2007, â€Å"a two-fold increase since the mid-1980’s† (Gwartney 109). Moreover, prior to the recession consumer debt payments on consumer debt as a percentage of income spiked sharply (109). Thus, it appears that the 2007 recession was driven by high household debt. Moreover, the International Monetary Fund (IMF) has downplayed the role of public debt in driving economies to the brink. Instead, it warns that household debt is aRead More2008 Us Economic Recession1709 Words   |  7 Pagesthe world. In United States, the housing market also suffered, resulting in  evictions,  foreclosures  and prolonged unemployment. The crisis played a significant role in the failure of key businesses, declines in consumer confidence, declines in consumer wealth es timated in trillions of US dollars, and a downturn in economic activity leading to the  2008–2012 global recession  and contributing to the  European sovereign-debt crisis. The bursting of the U.S.  housing bubble, which peaked in 2006, causedRead MoreUrban Population And Employment Distribution And Change3199 Words   |  13 Pagesmodels have attracted the attention of many scholars. The Lowry model involves static interactions between employment and population and generates an instantaneous city. Its extensions include the TOMM (considers the time element) and BASS (focuses on housing markets) models. Later, the ITLUP model has been proposed to integrate a Lowry-type sub-model with a transportation network assignment sub-model. Recent work has concentrated on combining spatial interaction factors with an econometric model, startingRead MoreHousing Market Of The Uk Housing Markets2948 Words   |  12 PagesHOUSING MARKET IN THE UK As far as the current United Kingdom Government is concerned, housing is on the top of their agenda, Nevertheless, still to come are many issues that needs to be addressed in order to resolve what is, in so many ways, unable to deal precisely with normal social relations in the UK housing markets. In 2013, EC HARRIS BUILT ASSET CONSULTANCY hosted a conference which was supposedly attended by nearly one hundred people. It was quite fascinating to gauge the mood amongst theRead MoreHousing In Floria Essay1317 Words   |  6 Pagesmajor events such as the Florida Housing Boom in the early 2000’s, the recession in the mid 2000’s, and the long but steady recovery phase towards the end of the 2000’s and modern times.This trend in housing occured throughout the United States and was a key feature of the Great Recession. It is possible to better understand housing trends and economic effects by focusing on a particular example of housing in Florida. In addition to the direct relationship between prices and demand for condominiums inRead MoreNeoclassical Economics Vs. Keynesian Economics1583 Words   |  7 Pageseconomy. In this economic crisis time, thousands of people were bankrupt and lost their job. Due to free financial market and private bank, house and sto ck market is overdeveloped and the private banks make lots of loan that lead to increasing of house price is faster than income.Eventually, borrowers cannot pay the debt and bank faces trouble in capital turnover that is one of the factor of financial crisis. These two historical events represent two different economics schools thought that are neoclassicalRead MoreNotes On Inflation, Aggregate Demand And Supply1156 Words   |  5 Pagesgoods, which is inappropriate as the basket varies from individual to individual. 2. Fails to acknowledge changes or improvements in quality. 3. It doesn t take into account effects of the substitution effect. Due to this, the CPI overstates inflation, when consumers choose to substitute one good for another after its price becomes cheaper than the good they normally buy. 4. New products bias- ABS updates the market basket of goods that used to figure CPI roughly every five years and the itemsRead MoreMonetary Policy Implications : Interest Rates2344 Words   |  10 Pagessince February 2015. Interest rates for borrowers were reduced broadly in line with the reduction in the cash rate in February and May. These rate cuts have been implemented to stimulate the sluggish economy in Australia, to increase investments, consumption and spending within the economy. The rates are currently at a historical low, with an accommodative expansionary monetary policy being implemented. Unemployment Labour market conditions are generally better than had been expected since the first

The Light free essay sample

Good morning one and all. Education is the light of our life It is the key to a bright future Of not only ours but also of the nations It gives our thinking a different appearance And helps drive away all our ignorance It leads us to the path of the success Knowing the significance of it without education, we realize we are somewhere incomplete. Without education people can be easily cheated, be-fooled amp; deceived. Education is the movement from darkness to light. Many people in our country do not receive education because of poverty, lack of educational facilities or social conditioning, especially in case of girls. Adult education is very important because many elderly people feel helpless at times of need and have been dependent on others for many various small things. There is a saying that is very popular better late than never. The aim of adult education is to see that every person in the country knows at least the three R’s, reading, writing and arithmetic. We will write a custom essay sample on The Light or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Such knowledge is absolutely necessary for every person living in a democratic country. it also helps in boosting up the confidence of an individual, at the same time it opens new doors of success by increasing the job prospects. The same goes for the old age, when people need to maintain identity, health, social engagement and wellbeing during the final stages of life. They can kill their boredom by reading newspapers and magazines, and broaden their mindsets. The world is changing The entire human race consist of education We are in a modern world The very first 21st century Where scientists determine the course of the future No knowledge is a waste Learning starts from birth And does not end until death. If a man is educated, only an individual is educated. But if a woman is educated, the whole family is educated. This will even help to change the society as a whole. Government has taken up many programs for this purpose. Generally almost all the work of adult education is done free. It is done out of a spirit of social service. The importance of the work has now fully recognized all over the country. The government of the States has extended their patronage and encouragement to adult education institutions. I strongly agree that the Adult Education is a noble work in which even students can take active part. It is a plan of work by which everyone who knows a little can pass it on to those that know less. Education, imagination and determination are the keys to success. Here in our story, Krishtakka imagined to read the novel on her own, tried to educate herself with the help of her granddaughter, and her determination brought her success to be independent in her life.

Marketing A case study on Woolworth and Ezymart organization

Question: Describe about the case study of two organizations, Woolworth Organization Ezymart about their strategies for creating strong brand image and positions? Answer: Introduction This report is basically a case study of two organizations about their strategies for creating strong brand image and positions. These organizations are Woolworth organization which provides its services in the stores and EzyMart which is a convenient store chain. Woolworth organization has a strong brand image and EzyMart does not have a strong image in Australia. Thus, this report studies about the two organization and their strategy related to brand identity and positioning and develops the suggestions for EzyMart. Are You Daunted by the Thought of due Case Study ? Avail Our Services and Receive Case study Help from experts. Woolworths Organization overview Woolworth organization started in 1924 with a single basement store in Pitt Street of Sydney. Woolworths basically is a chain of supermarket. Currently, it is working in Australia and New Zealand. In the last 90 years, Woolworth has created a strong brand image in Australia. Woolworth provided its services in terms of mobile, gift cards, everyday reward websites, financial services, new global roaming SIM, online photos, lost trolleys, mobile applications and Woolworths petroleum services. The brands related to the Woolworths are Macro, Homebrand, Select, Free From, Fresh, Gold. Macro brand is actually related to the food products. Homebrand deals with the household products like dishwashing liquid and nappies (Woolworth, 2015).Select products are related to the daily needs of a person like toothbrush, shaving razors etc. Free Form brand consists baby food products. Fresh brand is related to various fast cooked food products like soups vegetables etc., and Gold brand deals with the b akery products, pantry products etc. (Woolworth, 2015). Woolworths strategy for brand identity and Positioning Woolsworth is the most trusted and reliable brand in Australia. The Woolworths strategy for branding is the main factor behind the success of the organization as each point focused for the branding strategy is very well managed and implemented. Each strategy of the Woolworth organisation is a result of various analysis and research of the Australian market. These strategies are developed by considering the philosophy of Australian people. Woolworth focuses on the following areas for positioning of the brand as well as identity (Woolworth, 2015). Quality For Woolworth, the quality of the products are always on priority. Quality of products helps in developing the faith and trust of the people in brand. Good quality product also creates a strong brand image among the people. Woolworth organization implements various strategies related to the quality of products (Woolworth, 2006). The company manages the products quality by various means. The main strategy behind improving quality of product is to identifying the need and requirements of the people and develops the product according to those requirements. The other strategy related to the quality of product is organizing the various surveys which helps in getting the brands position in the market. Value or Price Value and price of products also plays a main factor behind the positioning of brand. Low prices as well as high prices both destroy the image of any brand. Thus, the price of the products should be according to its use and quality. It is the human philosophy that people generally dont believe in the products of lower prices and always consider their budget before buying any product. Woolworth also adopts the same strategy. The prices of the products related to the Woolworth organization are not too high or too low (Guttler, 2013). Benefit Strategy related to benefit includes the communicating benefits of products among the people which means creating the awareness of the work of the products among the people. Woolworth organization uses this strategy by various means to popularise the brand among the people. This helps the users in selecting the right product according to their needs and requirements (Umass, 2014).This creates a positive brand image among the people. Competitor Todays world is full of competition. Each type of product is available in various brands in the market. Each brand tries to grow in this competitive market. Thus, the strategy related to the competition market is also very important in an organization. Woolworth also builds various strategies for competing in this market (Pull, 2012). The basic strategy of Woolworth is related to the proper analysis of the market while improving their position in the market. Advertisement Woolworth organization also focuses on the advertisement for creating a strong brand image. The advertisements help in building a raw image about the product among the people. For starting any brand or product, advertisement helps in generating the awareness about the product among the people. Woolworth uses the various sources of advertisements for promoting the products in the market. The main sources adopted by the Woolworth organization is media advertisements, media sources include television, newspapers, magazines etc. The other sources of the advertisements are social media and various other famous websites. Problem and solutions Woolworth uses the problem and solution strategy to develop faith among the people for the products related to the Woolworth brand. Woolworth ask their consumers about their problems related to the products as well as the general problems. Focusing on those problems of the consumers helps increase the trust as well as creates a positive brand image among the people. This indicates that the company values its customers. Woolworth organization uses this tool by various means (Kotler, 2010). The online complaint and suggestion forum, toll free helpline numbers are the main sources of these types of interactions. Overview of EzyMart The success story of EzyMart kick started in the year 2002 when professional athlete and a student, Maher Magableh introduced his first Convenience Store in the popular area of Bondi Beach. EzyMarts story of success and growth is tale of passion, determination and the one which speaks volumes about perseverance for excellence (Ezymart.net.au, 2015). Mahers vision of providing groceries and consumer items at affordable rates to people turned his sporting success into amazing success in the retail world as well. Strategies of EzyMart for brand identity and positioning Make failures your stepping stones for success and keep experimenting. This has been the success mantra for taekwondo champion Maher Magableh. The Jordanian-born Maher came to Australia for selection in 2000 Sydney Olympics. Years of taekwondo training and his motto to find a spot on the Jordanian Olympic team ended in much disappointment. But this failure actually lead to success of his life. Today he has set up a network of over 50 EzyMart stores (Fight, 2012). His hard work and dedication made Magableh (who had a non-English speaking background) catch the attention of Ethnic Business Awards. Although he could not make to the top, but he was shortlisted with three other finalists. The award was given for the small business category (Fight, 2012). Experiment is the key to growth Magableh came to Australia at the age of 27 and started working at a milk bar store. He was supposed to move stock in the shop floor. This store provided him with golden opportunity to experiment with various merchandising strategies. In the meanwhile Magableh found a natural interest in customer service and developing marketing concepts. But the story took a new turn when Magableh overtook a neglected convenience store in Bondi in the year 2002. He worked a lot on the store and refurbished it to quite an extent. He also stocked popular products like Hershey's and Reese's chocolate from the United States. It was this strategy of providing hi-end quality products which customers find hard to put hands on in the regular market (Ezymart.net.au, 2015). All the stores of Magableh had different names. Until one day a customer came up and told him that her child and his friends always purchase a chewing gum available at all his stores but at times it becomes difficult to locate his stores as they are all under different name. After some time, he decided one particular brand name for his store and one look and feel for his stores. Today Magableh owns approximately 15 stores with 36 others operated by franchisees. A total of 400 employees work under him and mostly they are part-timers students funding for their studies (Ezymart.net.au, 2015). Recommended strategies for EzyMart EzyMart has made a name for itself in Australia but its presence globally is not very satisfactory. It has ample of opportunity to invest in making an image worldwide. This can be possible by launching its online store and online delivery services. Today people want everything at the click of a mouse. It is a safe investment as people have started trusting the online buyers. Until few years back, buying online was a bit risky, but now people love buying online and have a lot of trust in the products and services too. Conclusion The above report is the result of various research and analysis about the Woolworth organisation and EzyMart. Woolworth organization has a strong brand image among the people in Australia. EzyMart is not a popular brand among the people of Australia (Ezymart.net.au, 2015) but it is working well in the Australian market. According to the above analysis it can be clearly said that the Woolworths strategies for brand image and positioning are very basic while the strategies of EzyMart is innovative but EzyMart lacks basic implementation which may be the reason of the weak brand image of EzyMart in Australia. References Woolworth (2015). Our Brands [online]. Available at: https://www.woolworths.com.au/wps/wcm/connect/Website/Woolworths/Our+Brands/ [Accessed: 6th February 2015]. Woolworth (2015). About Us [online]. Available at: https://www.woolworths.com.au/wps/wcm/connect/Website/Woolworths/About+Us/ [Accessed: 6th February 2015]. Woolworth (2015). Our Services [online]. Available at: https://www.woolworths.com.au/wps/wcm/connect/Website/Woolworths/Our+Services/ [Accessed: 6th February 2015]. 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