Organisation Theory and Behaviour Essay Example | Topics and Well Written Essays - 2250 words

Organisation Theory and Behaviour - Essay Example Everything that a human being needs for his/her survival, health and safety is dependant, either directly or indirectly, on the natural environment.   The concept of sustainability is based on this simple principle. Sustainability helps in creating and maintaining the environment under which nature and human can subsist in productive accord that allows satisfying the social and economic needs of present and future generations2. As there has been growing interest in the concept of sustainability in recent years, the focus of organizations has also shifted towards this concept. There are three assumptions as to why managers would show interest in sustainability. The first being, that most of the businesses have interest in creating value in the long-standing. Managers are very much concerned about the repute of the organization. With people being more aware about how an organization might harm the environment and nature has resulted in mangers being responsible socially and economica lly3. Second of these is that if the conduct of organization is destructive and is harmful to the social and natural environment, it will ultimately pressurize the managers in shape of direct or indirect costs. Formal penalties might be imposed by the government or damaged relationship with important stakeholders such as; shareholders, employees and customers as consequences of careless and irresponsible social behaviour may result in loss of value. Thirdly, new mercantile opportunities for business can be created by pursuing sustainable growth. This would help in developing and marketing new services and goods that would undoubtedly increase profits and assist in achieving the objective of sustainability4. COMMENTS, CRITIC, EVALUATE AND APPLICATION As more emphasis is placed on sustainability the leaders of businesses, inclusive of multinational organizations as well as the singularly owned companies, face the unprecedented and unique challenge of planning organization culture that cater to achieve sustainability. The organization design and culture should be such that, that it serves to a broad range of stakeholders and ensures that business is sustainable within their physical, market, social, and financial realms. The corporate board of directors must be able to provide strategic directions and an oversight that stretches further than short-term financial performance and recognize social, environmental and governance responsibility of the organization and are essential to its performance in the long-term sustainability5. This requires organizations to be tactically positioned within the distinctive intersection of corporate citizenship, environmental stewardship, financial strength, and product/service excellence. A great amount of attention is required to the intricacies of the internal and external environments of the organization for designing it to achieve and uphold a strategic outlook deftly balanced within the nexus of sustainability. In order to ac hieve this balance, leaders must seek to build up an incorporated perceptive of organization culture, design and sustainability by: Organization’s background and the cultural mind-sets of its employees must be explored in order to design effective, high quality, and sustainable work environments; cultural factors must be considered and used to impede and facilitate sustainable organization des

Marketing principles and practices Essay Example | Topics and Well Written Essays - 2500 words

Marketing principles and practices - Essay Example These products or services can be reached to the consumer only through optimal marketing strategy. Although the consumer may buy the products through their hands, the crucial factor is only if the mind of the consumer is enticed by the product or services, the buying process will be initiated. The mind of the consumer only leads to particular behaviours from the consumer. As mentioned above, the key for successful marketing strategies is to first find out and corner in on the behaviours that will be exhibited by the prospective consumers before he/she makes the buying decision. Consumers’ behaviour during their buying decision process will be influenced by varied factors. That is, he/she make the buying decision based on factors like necessity for a particular product or service, next comfort or even as part of their living, etc. While coming up with that decision, particular thoughts about the products or services will percolate in the consumer’s mind, pushing them to make that buying decision. This supposed ‘seeding’ and percolation of thoughts in the consumer’s mind has to be guessed, analyzed and understood by the marketers to come up with apt marketing strategies. So, this paper will discuss why it is important for marketers to understand the consumer decision making process including influences on consumer behaviour and their marketing implications. According to consumer behaviour theory, a consumer, while carrying out the decision making process, will be mainly influenced by his/her choice of product and then by budget constraints, which can be further classified into 4 factors - Rational behaviour, Preferences, Budget constraints and Prices. A consumer is will exhibit rational behaviour when he/she use their money to get heightened state of satisfaction, and/or utility from that purchasing decision. â€Å"Consumers want to get "the most for their money" or, to maximize their total utility.† (welkerswikinomics.wetpaint.com). Thus, it